I agree with those who are saying the Republican Party isn’t representing their position. Yes, there’s something rotten in our two-party political system and I think it is this:
Political party’s PUSH their hand picked candidates at the voting CONSUMERS. Which gives the electorate a steady diet of candidates who fall short of what they want or expect. This causes the voters to be in a constant state of dissatisfaction.
If the electorate PULLED or recruited their candidates to run for office their trust, satisfaction and participation in elections would soar.
Now imagine that in the following definitions of PUSH and PULL that manufacture = Republican Party (national level), channel members = Republican Party (local level), product = political candidates and consumer demand = voters.
PUSH = (physical distribution definition) A manufacturing strategy aimed at other channel members rather than the end consumer. The manufacturer attempts to entice other channel members to carry its product through trade allowances, inventory stocking procedures and pricing policies.
Political PUSH distribution assumes that its party members will adapt to or adopt the party’s agendas and candidates.
PULL = (physical distribution definition) A manufacturing strategy aimed at the end consumer of a product. The product is pulled through the channel by consumer demand initiated by promotional efforts and inventory stocking procedures.
Political PULL distribution asserts voters demands and concerns and expects their party and its candidates to represent those demands and concerns.
Political PUSH distribution is nanny politics whereas political PULL distribution is voter participation politics.
It is the lack of palatable choices that keeps us from feeling we are truly being represented.
It’s the same for consumer goods and services. If the products we truly want aren’t on the store shelves we have to settle for what is there.
U.S. politics today is like the Big 3 auto makers of the seventies. When car buyers voiced their dissatisfaction with the choices given them by Detroit the automakers responded with, “They’ll buy what we make.”
Competition changed or readjusted Detroit’s marketing philosophy from PUSH toward PULL.
We can do the same thing with our political products.
That is a goal we can set for another election cycle.
This cycle I WILL VOTE FOR ROMNEY not because he’s my candidate but because I WANT TO GET OFF THIS MARXIST CRAZY TRAIN ASAP.